CHARACTER FONTS
Like the color palette, the font helps establish and identify ACTIA and define its brand identity.
The typographies used in the group are sans serif fonts and are framed in their uses.
The typographies used in the group are sans serif fonts and are framed in their uses.
The rigor and sobriety of the forms (refined characters, no script) reflect the DYNAMISM and MODERNITY of the group.
The use of bold (thick type) and capitals (capital letters) marks SOLIDITY and INDUSTRIAL STRENGTH.
The use of bold (thick type) and capitals (capital letters) marks SOLIDITY and INDUSTRIAL STRENGTH.
Licensed
ITC AVANT GARDE GOTHIC
Used in its capital form (mainly for web and print) for titling or highlighting wording.
[COMMERCIAL LICENSE]
[COMMERCIAL LICENSE]
Helvetica [Neue]
It is used for formatting texts and exists in two variants depending on the medium (web or print).
[COMMERCIAL LICENSE]
For any use of licensed fonts, please contact the ACTIA communications department:
[COMMERCIAL LICENSE]
For any use of licensed fonts, please contact the ACTIA communications department:
THE TEXT IS AS IMPORTANT AS THE DESIGN AND IT IS MOREOVER A FORM OF GRAPHIC DESIGN IN ITS ENTIRETY.
Substitution Fonts
CENTURY GOTHIC
Used in its capital form in office applications for titling or highlighting wording.
[SYSTEM POLICE / SUBSTITUTION for ITC Avant garde Gothic]
Royalty-free use. Available by default with the office suite.
[SYSTEM POLICE / SUBSTITUTION for ITC Avant garde Gothic]
Royalty-free use. Available by default with the office suite.
Arial [narrow]
It is mainly used in Office apps, for formatting texts with two variants to choose from for more flexibility in the layout.
[SYSTEM POLICE / HELvetica SUBSTITUTION.]
Royalty-free use. Available by default with the office suite.
[SYSTEM POLICE / HELvetica SUBSTITUTION.]
Royalty-free use. Available by default with the office suite.
Table of FONT USES
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