ACTIA Identity Guide

THE COLORIMETRIC DIMENSION

FOR HARMONIOUS USE THROUGHOUT THE ACTIA NETWORK
UNDERSTANDING THE CHARTER • Colorimetric dimension

UNDERSTANDING ACTIA CHROMATIC PALLETS

ACTIA’s graphic communication universe is made up of a selection of colors in line with those of the logo.

It will allow you to build communication in the image of the group, essential for a strong and structured identity.
The different palettes or color schemes constituting the ACTIA graphic range have been defined according to the basis of the universal chromatic circle.

The color ranges structuring the identity of ACTIA are a balance between the harmony of colors and references to the identity of the group’s activities.
This selection of color charts consists of:
  • 1 MAIN [DOMINANT] palette mainly present in the ACTIA universe.
  • 1 MAIN + BLACK palette in addition to the [DOMINANT] palette.
  • 2 [SECONDARY] palettes whose utility is to expand the MAIN color palettes with restricted use.

THE MAIN PALLETS

As part of global communication, the [MAIN] color ranges as well as [BLACK] are mainly used on all of our ACTIA graphic models.

These ranges are based on the grey and green of the ACTIA logo and carry our identity.

GREEN [SIGNAGE] (Pantone 390C) is a lighter, brighter version of ACTIA’s “historic” identity green (Pantone 347C).

Extrapolated, it embodies vision and innovation, hence its preference for use in communication media.

[[ACTIA LOGO]
Pantone 347C

C86 M0 J99 N0
R0 V174 B78
#00ae4e

C75 M0 J99 N0
R57 V181 B75
#39b54b

C64 M0 J99 N0
R101 V188 B71
#65bc47

C53 M0 J99 N0
R133 V196 B66
#85c442

C42 M0 J99 N0
R161 V205 B60
#a1cd3c

[SIGNAGE]
Pantone 390C

C30 M0 J99 N0
R189 V210 B72
#bdd248

[ACTIA LOGO]
Pantone 431C

C65 M48 J41 N20
R84 V100 B114
#546472

C52 M38 J33 N16
R116 V126 B135
#747e87

C39 M29 J25 N12
R144 V150 B157
#90969d

C26 M19 J16 N8
R175 V179 B185
#afb3b9

C13 M10 J8 N4
R209 V210 B213
#d1d2d5

C5 M1 J2 N0
R237 V244 B245
#edf4f5

A STRUCTURED VISUAL IDENTITY REQUIRES A CONSISTENT GRAPHIC UNIVERSE
The [SECONDARY] (complementary) palettes extend the [MAIN] palettes in their use, particularly in the context of Office apps.
Their use will remain incidental and will in no case replace the [DOMINANT] and [PRINCIPAL] colors constituting the overall and graphic entity of ACTIA.

Example of use: graph / table

C100 M85 J51 N71
R0 V13 B39
#000d27

C93 M68 J42 N57
R5 V45 B65
#052d41

C86 M51 J33 N43
R22 V73 B95
#16495f

C79 M34 J24 N29
R35 V107 B131
#236b83

C72 M17 J15 N15
R45 V145 B174
#2d91ae

C65 M0 J4 N0
R43 V195 B234
#2bc3ea

C22 M96 J82 N16
R172 V36 B42
#ac242a

C9 M90 J82 N1
R215 V52 B48
#d73430

C0 M85 J81 N0
R239 V64 B48
#ef4030

C0 M76 J84 N0
R241 V88 B45
#f1582d

C0 M67 J85 N0
R243 V111 B43
#f36f2b

C0 M52 J95 N0
R247 V144 B40
#f79027

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