Digital communication has become essential to structure information, to communicate ideas clearly and to guide the Internet users in their research.
This ACTIA requirement translates into a quick identification of the content and an easy reading process per zone.
All this while benefiting from an interface based on the visual identity, both practical and user-friendly for a good user experience.
This ACTIA requirement translates into a quick identification of the content and an easy reading process per zone.
All this while benefiting from an interface based on the visual identity, both practical and user-friendly for a good user experience.
All the group’ websites (corporate, activities, products…) must be part of ACTIA’s digital ecosystem defined by the digital marketing department.
For all development or information requests concerning a WEB project, please contact the ACTIA communications department.
For all development or information requests concerning a WEB project, please contact the ACTIA communications department.
VIDEO & FILM
No video template is imposed and the editing is left free, while keeping in mind the identity codes of ACTIA.
However, the video graphics must remain, as far as possible and depending on the sources filmed, relatively discreet, simple, readable and must not interfere with the initial message.
In the same way, the presentation of an interview must remain informative and the value of the content remains with the speaker.
However, the video graphics must remain, as far as possible and depending on the sources filmed, relatively discreet, simple, readable and must not interfere with the initial message.
In the same way, the presentation of an interview must remain informative and the value of the content remains with the speaker.
There are a few rules to follow:
- Use of the logo and fonts as defined in the coporate identity guide
- Contrasting colors and constitutive of the ACTIA identity with essentially green [SIGNAGE], black and white.
- Systematically integrate subtitles even in the language of the video for mobile viewing or without sound.
Note: a storyboard is available for the creation of videos.
YOUTUBE CHANNEL
The ACTIA YouTube channel presents a non-exhaustive list of videos produced within the group (Adobe suite sources). It is a great example for inspiration.
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