The corporate identity guide illustrates our company’s value proposition, image and personality.
The framework
ACTIA is our EXTERNAL IDENTITY ; it is a mark of distinction for everything that we aim to achieve in all of our interactions: selling to our customers, purchasing from our suppliers, collaborating with our partners, communicating with investors, recruiting new employees, etc.
ACTIA is also our INTERNAL IDENTITY ; it is the name of our group and is used throughout our organisation in all of the companies that make up the group. It is the first component of our cohesion and consistency.
This dual-function identity is only possible if it is expressed in a controlled and uniform way.
For everyone
We the employees are ACTIA’s first-line ambassadors and, as such, we are responsible for upholding this identity.
Every time we make a presentation or speak is an opportunity to reaffirm this identity through our values as they are laid out in the Code of Ethics and through its visual expression.
In this way, we all contribute to conveying a coherent image and identity for ACTIA.
The visual identity of ACTIA is based on the brand’s own graphic codes, which ensure that the company’s varied documentation remains uniform.
Understand the corporate identity guide via 4 dimensions
Apply the corporate identity guide
using the different models
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