ACTIA’s pictograms are based on the characteristics of the group’s identity guide and ensure a consistent corporate identity when used.
On printed, digital or web media, the pictogram must be easily identifiable and understandable to highlight information.
On printed, digital or web media, the pictogram must be easily identifiable and understandable to highlight information.
The construction rules are as follows:
- The pictogram is free of any embossed or complex ornament. It is simplified with the sole aim of improving its readability and understanding.
- Colors from the colorimetric universe [MAIN].
As far as possible and depending on the final composition, it is advisable to use a square format as the background of the pictogram, similar to the concept of the parallelogram characterizing the ACTIA logo.
Table of PICTOS USES
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